Etto.store
Client
Etto.store
Year
2025
Role
Full-Stack Development, UI/UX Design
The Overview
Etto.store wanted to revolutionize the local food delivery scene in Israel by providing an incredibly fast, multi-vendor platform featuring the best restaurants. Started in 2025 and continually evolving, we partnered with them to build an intuitive, scalable marketplace.
The Challenge
Developing a real-time tracking delivery platform with complex vendor dashboards while providing complete Right-to-Left (RTL) language support for local Hebrew speaking audiences.
The Solution
We architected a robust, high-performance web application utilizing modern scalable cloud functions. We built beautiful, dark-themed emerald-accented UI for both consumers and vendors, optimizing mobile viewports for food discovery and real-time mapping.
Key Results
- Seamless multivendor integration with real-time push events
- Complete RTL localization layout system
- Rapid transaction scaling during peak meal hours
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Frequently Asked Questions About This Project
What was the primary objective of building Etto.store?
To create a fast, multi‑vendor food‑delivery marketplace that connects Israeli consumers with top local restaurants.
How was Right‑to‑Left (RTL) Hebrew support implemented?
We engineered the UI and data flow to render all text, layouts, and navigation in RTL, ensuring a native experience for Hebrew speakers.
Which technologies power the scalable backend and real‑time features?
The platform uses cloud functions on a managed serverless architecture, WebSockets for live tracking, and a distributed database for high‑throughput order processing.
What design choices were made for the consumer and vendor interfaces?
Both portals feature a dark theme with emerald accents, optimized for mobile viewports, and prioritize food discovery, order management, and map‑based tracking.